San Marco Furniture
2021
Goal
The client has opened a new line of business — modular sofas — and wanted to present a new service to the customers and get theirs phone numbers for the next step of selling.
Solution
First, I made the landing page structure and wrote the texts. Then I added illustrations. Content defines the pictures.
I did the San Marco Furniture site 5 years ago. This is a furniture factory based in Ukraine and delivers furniture to the USA market. New landing page was made from 3 general parts.
The first part was about the product and its advantages. All texts were written as examples that the customer could fit in himself (individual size, design, guarantee, service…). Then I placed a form for the phone number and wrote what would happen after the customer filled it in.
The second part included advantages and delivery.
The last part was for customers who were not sure yet. I showed a range of prices which allowed to compare our sofa with a cheaper one from IKEA and with a more expensive one from up-market segment. In the photo we could see that our product had a better quality, bigger size and not such a high price.
This landing page was working before February 2022 and showed a good conversion by requests, about 8.5% through paid traffic (google ads and social media).
The client has opened a new line of business — modular sofas — and wanted to present a new service to the customers and get theirs phone numbers for the next step of selling.
Solution
First, I made the landing page structure and wrote the texts. Then I added illustrations. Content defines the pictures.
I did the San Marco Furniture site 5 years ago. This is a furniture factory based in Ukraine and delivers furniture to the USA market. New landing page was made from 3 general parts.
The first part was about the product and its advantages. All texts were written as examples that the customer could fit in himself (individual size, design, guarantee, service…). Then I placed a form for the phone number and wrote what would happen after the customer filled it in.
The second part included advantages and delivery.
The last part was for customers who were not sure yet. I showed a range of prices which allowed to compare our sofa with a cheaper one from IKEA and with a more expensive one from up-market segment. In the photo we could see that our product had a better quality, bigger size and not such a high price.
This landing page was working before February 2022 and showed a good conversion by requests, about 8.5% through paid traffic (google ads and social media).
