Kuzbass-COT
Branding update, guideline and corporate website
2020
2020
About the company
The group of companies "Kuzbass-COT" develops and introduces computer virtual stimulators, preshift examination for assessing employee's competence in the field of labour protection, video briefings on labour protection and 3 D models of emergency situations. The Centre has been providing specialists and workers with education, training and advanced training in the field of labour protection for 10 years.Goal
Become a company that is associated with modern technologies; attract young professionals to work with; make the brand wider with new visual components.
Solution
Solution will contanes 3 parts: 1. updating brand identity, 2. creating guideline and adding new elements for visual communication with customers and employees, 3. develope new website.
Step 1: Branding update
New version of the logo is more modern and light, without "heavy" elements. Recognizability and connection with the previous logo has been preserved — the direction of movement from the outside and inward continues to be easily read.
New version of the logo is more modern and light, without "heavy" elements. Recognizability and connection with the previous logo has been preserved — the direction of movement from the outside and inward continues to be easily read.
Step 2: Guideline
On a complex, fractional images, the logos should include a solid background. The minimum size of the substrate is the size of the guard field. The main logo consists of a sign and inscriptions typed in Roboto font.
This and other general rules, principles, or pieces of advice are included in branding guidelines. It helps consumers respond to company consistency, the company design team will work faster and the brand becomes more tangible.
Step 3: Website
kuzbasscot.ru
Next step of branding positioning was site development. 15 unique pages were created in total and each of them exists in a mobile version as well.
Next step of branding positioning was site development. 15 unique pages were created in total and each of them exists in a mobile version as well.
