Outclaws
2021
Goal
Tell customers about the Outclaws seafood market's product range and do it in a simple and clear way. Make searching and choosing seafood for order quick.
Solution
Design the 3-fold menu with a clear structure in minimalist style. The colour scheme was defined by the company logo and current site: orange for highlights and blue as a base.
On the first page, besides logo sure, we should place the Unique Selling Proposition to attract a customer. On these types of flyers it is normal for a customer to find contacts on the other side. That is why they are logically placed there. QR-code is added for a convenient and fast link to Instagram.
Tell customers about the Outclaws seafood market's product range and do it in a simple and clear way. Make searching and choosing seafood for order quick.
Solution
Design the 3-fold menu with a clear structure in minimalist style. The colour scheme was defined by the company logo and current site: orange for highlights and blue as a base.
On the first page, besides logo sure, we should place the Unique Selling Proposition to attract a customer. On these types of flyers it is normal for a customer to find contacts on the other side. That is why they are logically placed there. QR-code is added for a convenient and fast link to Instagram.
Catalogue of the products is divided into categories. Most of the positions are sorted by A-Z or size. The "Prepared Food" category was sorted by popularity among clients.
The menu has been designed as compact, simple, and clear as we wanted. All needed information is in the right places. Colour and font size define elements hierarchy. Bright illustrations set style and point on the category content.
In real life
